How does Adsense work? – The Basics

In the article on Google adsense tips I answered a lot of questions you may have about using adsense, such as:

What is Google Adsense?

Where does Google get the money to pay you?

Why can’t you click on ads on your site?

Can you make money from adsense?

How much can you earn from adsense?

Guidelines for signing up for adsense

To add to that, when do I get paid my earnings from adsense?

When you get paid depends on your Adsense reporting currency. There are different payment thresholds for different currencies. Like if your reporting currency is U.S dollars, then you get paid when your earnings is up to $100.

In this article I want to focus on what to do after your adsense account has been approved.

How to create your adsense code and different experimentation you can do to maximize your earnings from adsense.

You should see the article on Adsense approval that detailed the step by step process of what I did differently on my site on the four occassions when my application for adsense was disapproved.

Just in case you have problem getting your adsense account approved. I had to re-apply four times before my account was approved.

How does Adsense work? Setting up your ads

After your account has been approved, you just have three simple steps to set up your ads.

Step 1: Accept terms and conditions

Step 2: Create an adsense unit

Step 3: Paste the code you created to your site.

Directions are given in the ‘welcome to Adsense’ email you will receive on how to do each step.

How does Adsense work? – Experimenting for better earnings

To get the best result from using adsense, you must experiment and experiment more. And there are simple ways to do this. Things you can experiment with to increase your adsense earnings are:

Ad position: One of the best positions for better conversion is within content.

Ads that are on their own in the sidebar will likely not do as well as ads placed within content.

I won’t be surprised though if someone proves me wrong, because sites are different and designs are different. what is working against almost everyone can work really well for one person.

So you just have to find what works for your site. To experiment with ad position all you have to do is add custom channel to your code and place the adsense where you want to on your site.

The channel will allow Adsense to track whether or not people are clicking on the ads and if they are, how many clicks it gets.

Number of Ads: In this experiment, you try to find out if having few ads on your site will do better than having more.

Ad design: Should the ads contrast with your site color or blend with it, which one will convert better? That’s what this experiment tries to determine.

Ad sizes/formats: Google adsense has different sizes of ads, you experiment with the different sizes or use a combination of different sizes and see which works best.

Using Custom channels and URL: With the help of custom and URL channels you can track how different adsense ads on your site is doing. While creating your code you can use a regular formular to add tracking to the code.

For example to track how each ad on my site is doing I use Sitename+Adformat+Adlocation or Sitename+Adlocation+Adformat. Something like B4B336x280TopLeftPost.

That custom channel code tells me on which site the ad is, which is Blogging for Beginners (B4B). Which format or size of ad, which is the rectangle 336 x 280. And where I placed it, which is at the beginning of my content by the left.

So you just think of a formular and keep up with it. You can use URL channels to track the total adsense earnings from a each page you have adsense on your site.

So that answers everything about how does adsense work. I don’t think I left anything out. But if I do you can point that out in the comment section.

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